[DAY 98 OF THE DEEP END PROJECT]
A few days ago I shared the story behind my name. The fact that I named myself when I was 3 years old and the meaning of my name (flame), has been pretty significant in my life.
I don’t know if anyone feels like that about their name. For me, not only does it make for a great story, it’s also pretty darn powerful. It’s like if I could do that at age 3, then I could do anything.
But it wasn’t always like that. Not so long back, I didn’t derive power from my name. I looked at it as a roadblock to my success.
4 years ago when I created my business, I was faced with the most difficult question any new entrepreneur faces: “what do I name it?”
Many experts told me that I should name it after my name. Create a Personal Brand.
But that deepshikha was still playing in other people’s sandbox. She would do anything to fit in.
“Noone will be able to pronounce my name” I said.
“They won’t even remember it.” By “they” I meant anyone outside my home country, India.
I didn’t want to inconvenience them.
I didn’t want to put them in an uncomfortable spot trying to pronounce and remember my business name.
So I didn’t.
And, I gave myself a nickname – “Dee”
Whenever I’d meet someone and they asked my name. I said “Oh just call me Dee”
I didn’t even give people a chance to try. The nickname caught on really well and life went on.
But so much has changed in the last 4 years. I’ve changed in the last 4 years. Hell, I’m not the same person I was 3 months ago!
I’m definitely not the person who created Socialique Groupe.
My business model has changed, ofcourse. I started as a Social Media company. The name made sense at that time.
Now. I’m a kickass Business Mentor with a serious side of woo!
Socialique Groupe has not felt like me for some time now.
Besides, it’s much more than that.
I’m a brown girl who is disrupting the Online Business Industry by calling out the deeply ingrained Patriarchal conditioning and creating a new paradigm of running our businesses and creating wealth.
A paradigm where we don’t have the proclivity to work hard.
Where we move through our business and life intentionally and mindfully
Where we let ease and flow guide our actions
Where we are not building a business that pays our bill but creating a legacy!
I’ve been in rooms I didn’t think I belonged, I’ve sat at tables I never thought I’d make it.
I believe it’s time to put my name on the world map!
It’s time to let go of Socialique Groupe
No more playing small.
No more fitting in.
We are rebranding as Deepshikhasairam.com
It’s not that I’m creating a whole new business. I’m just shedding that skin that didn’t feel true any longer.
Rebranding is a long drawn process as everyone knows. It’s hard for a Manifestor and Quick Start like me to not have everything done in 3 days, but all good things take time, right?
And I’m going all in.
New logo
New colors
New website
New photos
It’s very exciting!
Slowly, but surely we’ll get there.
In the meantime, there are so many amazing things on the horizon.
✔ A new Mini Course on Sales that’ll help you convert way more without the ickiness.
✔ A brand new group program that’ll be a mix of strategy, energetic expansion, business growth all tailored to your unique human design & energy
✔ Launch of ‘The Deepshikha Show’ – a YouTube channel
And lots more!
I’m truly thrilled for this next leg of my business journey & honored to have you be a part of it.
Here’s to all of us owning ourselves as we are, whole, complete and inherently worthy.
P.S – My name is pronounced as “thee-p-shi-kha” (incase you were wondering!)
Thee as in “Sandra, how did thee learn to draw such a picture?”