[DAY 81 OF THE DEEP END PROJECT]
Some Client Attraction Marketing activities are Slow Burn. They build momentum slowly. You won’t see the ROI pretty quickly.
The folks who show up after a Slow Burn stick around. They come with their Credit Cards in hand, ready to become customers.
Email Marketing, Blogging, YouTube, 1:1 Relationships fall into that category.
And some are a Quick Combustion. They attract a large number of people. Not all convert.
Direct Messaging, A Viral Social Media Post, Launch Activities (Challenges, Masterclasses, Webinars etc.) are some examples.
Rarely, something is both a Quick Combustion and a Slow Burn. Often, it’s neither.