Slow Burn or a Quick Combustion?


Some Client Attraction Marketing activities are Slow Burn. They build momentum slowly. You won’t see the ROI pretty quickly.

The folks who show up after a Slow Burn stick around. They come with their Credit Cards in hand, ready to become customers.

Email Marketing, Blogging, YouTube, 1:1 Relationships fall into that category.

And some are a Quick Combustion. They attract a large number of people. Not all convert. 

Direct Messaging, A Viral Social Media Post, Launch Activities (Challenges, Masterclasses, Webinars etc.) are some examples.

Rarely, something is both a Quick Combustion and a Slow Burn. Often, it’s neither.


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