July 2021

The Shit Shift

[DAY 92 OF THE DEEP END PROJECT] The Shit Shift My obsession with Peloton is no secret. Like many around the world, it was my COVID purchase. I’ll probably write about how important Peloton has been to my mental health another day. Today I want to talk to you about my favorite Peloton instructor, Jess …

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Triggers : How To Stay Top of Mind Of Your Customers

[DAY 85 OF THE DEEP END PROJECT] Rebecca Black, a YouTube singer released a song in 2011 called Friday. It went Viral with 300 Million View and received extensive Media Coverage.  It’s also called The Worst Song Ever.  Yikes!!  According to Wikipedia, it even surpassed Justin Bieber‘s “Baby” as the most disliked YouTube video. Then …

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